The motifs were designed to preserve the essence of each craft while giving RISE a cohesive, refined and contemporary packaging identity. The aim was to make every package feel rooted in its heritage while still belonging to one unified brand.
MOTIF DEVELOPMENT
As part of a packaging design project for the Ministry of Tribal Affairs’ upcoming craft brand, RISE, I worked on developing a visual language that celebrates India’s diverse tribal and traditional crafts. RISE brings together handcrafted products such as Longpi, Pashmina, Dhokra, Tur Tuk, Toda, Muga, Eri, Kotpad, Gond, Pattachitra and more. My contribution focused on creating distinctive motifs inspired by each craft tradition, translating their cultural identity, forms, patterns and visual characteristics into a contemporary graphic system for packaging.
